In the context of mergers and acquisitions, the valuation of enterprises is often influenced by their proximity to the end-consumption market and their profitability.JSW Cement, the building-materials division of the prominent Indian steelmaker JSW Group, is reportedly in the early stages of negotiations with German cement company Heidelberg Materials to acquire its cement businesses in India, which produce 13.The building materials industry in India, the world's second-largest cement market in terms of capacity and consumption, is highly regional and heavily reliant on freight.In the competitive bidding for Ambuja Cements and ACC, both previously owned by Holcim Group, the Adani Group emerged as the successful bidder.JSW Group also participated in this bidding process.
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